Servus München: Our Campaign for the Biggest Filmfest Party

At Filmfest München, in the backlot street of the Bavaria Studios, we were right in the middle as official partner of the „Servus München“ party. As an agency we developed the concept, as a production company we delivered it on site.

Photography: Johannes Fielers July 7, 2026 Kampagne

I. Servus München

The „Servus München“ party is the biggest Filmfest party at Filmfest München. It takes place at the Bavaria Studios, in the famous backlot street. This year we, as , got to be right in the middle of it, as official partner of the party. An extraordinary evening, rich in new possibilities, in good conversations and in encounters that stay with you.

The blue carpet of the Servus München party, an interview in front of the sponsor wall with the logos of Bavaria Film, Blauer Panther and the other partners — Blue carpet, interviews in front of the sponsor wall

II. Concept as an agency, delivery as a production company

For this evening we took on two roles. As an agency we developed the complete concept, a social media concept and a blue carpet concept, for the Bavaria Studios, Bavaria Fiction, the Bavaria Film Gruppe and the Blauer Panther TV & Streaming Award. From the idea to the finished campaign, everything came from a single hand.

And then we did not just plan, we delivered. As a production company we then carried out the digital and media campaign on site. Interviews on the blue carpet, footage for social media, our own photo station. For us, concept and delivery work as one, and that is exactly what makes the difference.

An interview in front of the painted Servus München mural, next to the branded Vespa of [k]eine produktion — An interview in front of the Servus München wall

Another interview among palm trees, a gimbal operator films a couple dressed in white — One more interview, among the palms

Part of the campaign ran in motion. Short clips, straight from the evening, for the partners’ channels and for our own.

Behind the scenes, straight from the set

A second look behind the scenes

III. The blue carpet

On the blue carpet, the industry came together that evening. Well-known figures from acting, directing and production, all of whom left their mark, quite literally. There were signatures, there were conversations, there was celebration. We got to capture and accompany this moment as part of our campaign for the Bavaria Studios and the Blauer Panther TV & Streaming Award.

A videographer films in motion on the blue carpet — On the blue carpet, in the middle of the movement

A camerawoman documents the reception on the blue carpet — Every moment gets taken along

The photo station, from the set straight into the story

A photographer with a camera and a large round reflector sets up the light for the portraits — Light for the portraits, just before the first guest

Just before doors open, the team outside by the tent, last arrangements — Just before doors open, the last arrangements

IV. Thank you

First of all, our thanks go to the whole team at , for the delivery and the support: Lino Kalkhoff, Johannes Fielers, Jakob Hermann Hähner, Anna Meckel, Katharina Blank and Rufus Engelhard. A special thank you goes to Michael Hilscher. Without him this evening would not have been possible in this form. We thank him for his trust and for his highly professional team, which stood by us in every respect.

We also thank the Blauer Panther TV & Streaming Award for the collaboration, above all Marie-Charlotte Praetorius. It was a real pleasure, and out of this cooperation came a quality that speaks for itself. An evening that shows once more the force that emerges when the industry gathers in all its variety.

Group photo of the team at [k]eine produktion in front of the Servus München wall with the branded Vespa — The team at [k]eine produktion

More from the evening, the reels, the portraits and the other posts, you will find on our profile. And the full project, with all images and clips, is in our work. Keep your eyes open and your ears too, what follows speaks for itself.

We also tell the story of that evening in our special episode from Filmfest München.

Listen now

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[k]ein podcast: A Week That Had It All

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