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A Site That Is Ours

We are a film production company, not a tech shop. We still built our website ourselves. Why we wanted an address of our own instead of an off-the-shelf template.

On the new website of [k]eine produktion June 8, 2026 Editorial

I. An address of our own

We have been online for a few days now. A website of our own, under our own name. That may sound like a given. For us it was a decision we thought about for a while.

Most of the space we have online is only rented. A profile here, a channel there, always in the shape someone else defined, and always next to the next post in the feed. That has its uses, and we are still out there. But we also wanted a place that truly belongs to us. An address where we make the rules.

Screenshot of the full home page of [k]eine produktion in light mode, top to bottom
The home page, top to bottom

II. No template

We could have bought a template. A few clicks, drop in the logo, done. It would have been faster, no question. The thing is, a site off the shelf also looks off the shelf, and in the end like a thousand others.

So we built it ourselves. We are a film production company and not programmers, which is exactly why it was a risk. We had to understand a lot of things for the first time. In return we now know every corner of this site, we can change it whenever we want and we depend on no one. It is the same attitude we bring to our films. Better to do it yourself and understand it than to hand the work away.

Screenshot of the work page of [k]eine produktion showing an overview of projects
Our work, the way we want to show it
Screenshot of the blog overview of [k]eine produktion
Room for our own words, with no algorithm in between

III. Light or dark

You decide how you see us. In the top right corner there is a small switch, a sun and a moon. One click on it, and the whole site turns from light to dark. Whichever version you prefer, your browser remembers it for your next visit.

Screenshot of the work page of [k]eine produktion in dark mode
The same work, in the dark
Screenshot of the blog overview of [k]eine produktion in dark mode
And the blog, once the lights go out

A small detail, granted. But one that shows how we think. The site adapts to you, not the other way around.

IV. How it should feel

A site is more than a list of information. It has a tone, the way a film does. Ours is calm, it takes its time, and it moves as you scroll through it. Black on a warm background, little clutter, quick to load. No ad network reading along in the background. That matters to us.

Even the welcome moves: the logo assembles itself from a thousand dots

V. Never quite finished

A website is never finished, and that is a good thing. It grows with us. New projects come in, the blog fills up, some parts we will rebuild later. What you see today is the beginning. Have a look around, and tell us what you think. We are happy to receive mail at info@keineproduktion.de.

based in hamburg, thinking globally
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